The Good Place is a 'proud-to-serve' Starbucks cafe, based in the Aston Students' Union award-winning building located in heart of Birmingham, UK.
I had the pleasure of being involved in marketing strategy development and content production for A Good Place, working with the fantastic manager Natalie James, The Good Place team and designer/art director Abigail Bills. I have also worked closely with Natalie James on Social Media Content development.
The marketing strategy for The Good Place is as remarkable as the brand itself. It is based on the concept of wellbeing and sensory experience. The objective is to involve all five senses and engage the target audience at various sensory levels. This has been executed through physical materials such as a sensory-stimulating mindfulness mat designed by Abigail Bills, as well as digital content. Here is what The Good Place says: "Margarita has always provided a positive professional service, producing the highest quality of work. Together we worked on strategy and created visual content for the cafe.
She is great at interpreting the brief and realising the creative vision. But what I admire the most about Margarita's talent is the extra ideas and suggestions during the photoshoot.
I look forward to working with her again soon."
Photography by Margarita Latoseva. Design by Abigail Bills.
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